It’s got to be responsive: Why this author switched themes

Last weekend I started with the Delicacy theme on WordPress. It was free, I liked the layout and it had a ribbon at the top. I knew it wasn’t responsive, but figured I could deal with that later. Now I’ve switched to Blaskan Demo. Why?

Just like it should be with men, being unresponsive is a deal-breaker

Photo of a typewriter at a coffee shop in Brooklyn.

A typewriter is no longer considered responsive.

It’s almost 2014. A website has to be responsive. Yes, this is big talk coming from someone who got her first smartphone this March. But at work, we just did a major redesign to make our site responsive so I know the benefits.

I work at a university library and so our primary audience is undergrads. They are using their phones to take care of business, so we better meet them where they’re at. It’s a big deal!

New adult fiction readers are using their phones to read blogs

At this point, I don’t know for sure who my readers will be. However, since I’m writing a new adult novel, perhaps they will be 19-26 years old and using their phones or tablets. No matter who they are, I want to empathize with them (Oh, no, you’re stuck in an airport reading on your phone? Ugh, let me make this better for you…) and offer them something usable.

Plus, the idea that someone would be interested in what I’ve written, but then be beaten back by a website that isn’t user friendly, is too much to bear. I can’t afford to lose readers. So here we are, rockin’ Blaskan Demo, which was also free. (Fun fact: The designer, Per Sandström is Swedish, so no wonder I appreciate its Nordic design sensibility.)

What device are you using to read this post? I’d love to know!

Here are ten awesome inforgraphics about why responsive web design is important, if you’d like to learn more. More on responsive web design from Mashable.